Writing a marketing dissertation

Writing a dissertation in marketing is an absolutely new experience that requires doing independent research. One has to work on their own and create a long paper that will demonstrate the ability to think analytically and critically. Writing a dissertation can be at ask but needs a lot of time management skills. Therefore, the key to success is planning before and working consistently on a decided schedule. Besides, we’ll give you some editing and proofreading tips.

What Is a Dissertation in Marketing?

A dissertation is the final project of your program in marketing. You will need to do original research based on the existing market. Your task is to add something new to the scholarly research on your topic. Actually a dissertation in marketing is a lengthy formal piece of writing that investigates the research question and argues in defense of a particular claim. You need to conduct original independent research and produce a piece of writing that offers some original contribution to the existing knowledge. Typically, you need to start with a hypothesis and then gather evidence to support or deny it. You should keep in mind that every statement in your final paper must be supported either by a reference to published scholarly literature or by original research.

Dissertation of Marketing and its structure

If you want to create a winning dissertation in marketing, you need to understand its structure. There are different types of structures possible. In this guide, we’ll discuss the basic one but you should always consult your supervisor to understand which type of structure you have to use in your final paper. So let’s talk about how to write different dissertation chapters.

Abstract

Every dissertation needs an abstract which provides a succinct summary of the paper. It should be very brief, about 150-300 words. The abstract of the dissertation is only after finishing the entire piece of writing to ensure that there is a good idea of what your dissertation is about. Typically, abstracts include such information as the main topic and the goals of the research, the methods you used to get your results, brief summary of the findings, and key conclusions. Keep in mind that many people will read only the abstract to get the understanding of the content of the paper so it’s very important to get it right.

Introduction

In the introduction, you have to provide the information about the scope of the research and explain why it is significant. Also, the dissertation topic and provide a context for it. Present your research objective and introduce the research question that the paper is supposed to answer. Provide a brief overview of the structure of the dissertation in marketing and summarize the findings and conclusions at the end. Try to make your introduction engaging and clear to your readers to motivate them to read your paper further.

Literature review

Literature review provides a theoretical framework for your project. You have to provide an overview of the existing sources on your topic, analyze and critically evaluate them, and find some connections between them. Your main goal is to identify the gap in the existing theory and justify your research. Make sure that you don’t just summarize the existing studies but provide a critical analysis and build a coherent argument.

Methods

It’s important to be clear and precise in your descriptions and provide enough details so that the readers can replicate the studies. What type of research is conducted (quantitative, qualitative or experimental). Explaining both methods of research used for collecting data and analyzing.