Writing a marketing dissertation

Nov 14 | 04 min read

Writing a marketing dissertation

Writing a dissertation in marketing is an absolutely new experience that requires doing independent research. One has to work on their own and create a long paper that will demonstrate the ability to think analytically and critically. Writing a dissertation can be at ask but needs a lot of time management skills. Therefore, the key to success is planning before and working consistently on a decided schedule. Besides, we’ll give you some editing and proofreading tips.

What Is a Dissertation in Marketing?

A dissertation is the final project of your program in marketing. You will need to do original research based on the existing market. Your task is to add something new to the scholarly research on your topic. Actually a dissertation in marketing is a lengthy formal piece of writing that investigates the research question and argues in defense of a particular claim. You need to conduct original independent research and produce a piece of writing that offers some original contribution to the existing knowledge. Typically, you need to start with a hypothesis and then gather evidence to support or deny it. You should keep in mind that every statement in your final paper must be supported either by a reference to published scholarly literature or by original research.

Dissertation of Marketing and its structure

If you want to create a winning dissertation in marketing, you need to understand its structure. There are different types of structures possible. In this guide, we’ll discuss the basic one but you should always consult your supervisor to understand which type of structure you have to use in your final paper. So let’s talk about how to write different dissertation chapters.


Every dissertation needs an abstract which provides a succinct summary of the paper. It should be very brief, about 150-300 words. The abstract of the dissertation is only after finishing the entire piece of writing to ensure that there is a good idea of what your dissertation is about. Typically, abstracts include such information as the main topic and the goals of the research, the methods you used to get your results, brief summary of the findings, and key conclusions. Keep in mind that many people will read only the abstract to get the understanding of the content of the paper so it’s very important to get it right.


In the introduction, you have to provide the information about the scope of the research and explain why it is significant. Also, the dissertation topic and provide a context for it. Present your research objective and introduce the research question that the paper is supposed to answer. Provide a brief overview of the structure of the dissertation in marketing and summarize the findings and conclusions at the end. Try to make your introduction engaging and clear to your readers to motivate them to read your paper further.

Literature review

Literature review provides a theoretical framework for your project. You have to provide an overview of the existing sources on your topic, analyze and critically evaluate them, and find some connections between them. Your main goal is to identify the gap in the existing theory and justify your research. Make sure that you don’t just summarize the existing studies but provide a critical analysis and build a coherent argument.


It’s important to be clear and precise in your descriptions and provide enough details so that the readers can replicate the studies. What type of research is conducted (quantitative, qualitative or experimental). Explaining both methods of research used for collecting data and analyzing.


Raw results of the analysis are described here. Summarize the data relevant to the topic and objectives of the research. There are different ways to structure the results, according to topics, hypothesis or sub-questions. Sometimes, it is useful to include graphs, tables, and charts to visualize the information but you should make sure that your visuals don’t repeat the information presented in the text. They should add value to what you have written and present some additional information.


In this section, the task is to review one's own research in a wider context and report the implications of the findings for both the theory and practice. You need to interpret and analyze the results in detail and explain whether they meet the expectations. If there are unexpected results, then there should be reasons for it. Limitations to be spoken and and tell how they affect the validity of the findings.


All the work put up in the dissertation in marketing should come up here. Don’t include any new material in this chapter. Provide a concise answer to the major research question and tell about the main lessons that have been learned. Put up the key problems that you had to overcome and include some recommendations for practice or further research. Also, highlight how the findings contribute to the current knowledge and emphasize their importance. Or you can hire dissertation writing services to help you write the dissertation for you. In Write My Dissertation For Me, they help you write your dissertation, from choosing a topic to editing and proofreading.

If you loved reading this, please share this,

also read

i need help with my dissertation
Main Components Of Research Proposal

A research proposal is a structured document that provides a detailed plan for a proposed research project. It is...

dissertation writing services
Reasons to Hire a Dissertation Writing Service

A good dissertation writing service guarantees to deliver a particular quality dissertation. All the dissertation writing...

do my dissertation
How Long Should a Dissertation Literature Review be

A dissertation is a long written document that is a part of the study for bachelor's and master's degree programs. It...

Contact us.